Mass Media and Society

In popular usage the term "mass media"refers to the role of televisions, radio, newspaper, books and other media in society. they represent modern sophisticated channels of communication. Though the mass media make communication possible over great distances, they are simply technical devices built into the  human communication process.

At one time "journalism" was an adequate term to describe the media of communication. For centuries it was largely through printed matter that common ideals and aspirations were maintained over wide areas. Then the Electronic Revolution of the nineteenth and twentieth centuries brought the motion picture, radio and TV which joined the printed media in spreading information, ideas and proving entertainment.
The media tend to select their audiences and audiences likewise select among and within the media. One of the most distinguishing characteristics of mass communication is that it is mostly one way. It works on the assumption that each individual is completely "passive" and will accept the communication like an injection. Secondly, the media are capable of reaching millions of people at the same time. Thirdly, the media and addressed to a mythical reader, viewer or listener. Fourthly, the media not only influence the social-economic order in which they perform there are likewise influenced by it.
In their role as teacher the media are supplementing the work of home, mosque and school. Keeping within the fold of traditional values, every effort is being made of transform social behavior so that it conforms to the Islamic way of life. The printed and spoken word si being used to eradicated social evils and to propagate democratic behavior.