Cable Network

As a source if communication, Cable system is comparatively a new entrant in Pakistan. But in a very short time, it has left behind all traditional systems of communication like newspaper, radio and television. Now more and more people are using cable system. Basically, cable system works like a mini T.V station. It receives program  from different satellites and redistributes them among its subscribers through a cable. The subscriber, thus, has an access to a large number of T.V program telecast from the four corners of the world.

Cable system has taken the whole of Pakistan by storm. There are many cable service station in every city of the country. More and more people are installing this system. However, mixed reaction is shown about its use. Religious minded people call it a means of obscenity and immorality. They want to put an end to it at the earliest. On the other hand, people with modern bent of mind welcome and admire it as a source of vast information and entertainment.

There are many advantages of cable system. First, it is , no doubt, a source of vast information and entertainment. Secondly, it helps in getting impartial and correct news in a country where media are often under the thumb of the government. Thirdly, it introduces a person to the ways of living, religions, traditions, politics, economy, etc. of different parts of the world. This can bring about a number of positive changes in his mode of living and thinking. Fourthly, it is paving the way for global village and universal brotherhood by bringing the nations and countries closer to one another. Fifth,barring absence program, entertaining and informative program have their own charm and benefit for a person. Above all, it is promoting and expanding travel, trade, commerce and industry throughout the world.

Mass Media and Society

In popular usage the term "mass media"refers to the role of televisions, radio, newspaper, books and other media in society. they represent modern sophisticated channels of communication. Though the mass media make communication possible over great distances, they are simply technical devices built into the  human communication process.

At one time "journalism" was an adequate term to describe the media of communication. For centuries it was largely through printed matter that common ideals and aspirations were maintained over wide areas. Then the Electronic Revolution of the nineteenth and twentieth centuries brought the motion picture, radio and TV which joined the printed media in spreading information, ideas and proving entertainment.
The media tend to select their audiences and audiences likewise select among and within the media. One of the most distinguishing characteristics of mass communication is that it is mostly one way. It works on the assumption that each individual is completely "passive" and will accept the communication like an injection. Secondly, the media are capable of reaching millions of people at the same time. Thirdly, the media and addressed to a mythical reader, viewer or listener. Fourthly, the media not only influence the social-economic order in which they perform there are likewise influenced by it.
In their role as teacher the media are supplementing the work of home, mosque and school. Keeping within the fold of traditional values, every effort is being made of transform social behavior so that it conforms to the Islamic way of life. The printed and spoken word si being used to eradicated social evils and to propagate democratic behavior.